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Colorado Tourism Office

Colorado Tourism Office

Colorado’s tourism marketing budget revived as lawmakers bet travelers will be crucial to coronavirus recovery

It looked like the state would zero out Colorado Tourism Office spending on promotion. But without visitors, communities built on travel will founder, budget writers say.

Opinion: Are coronavirus-forced budget cuts an opportunity to reimagine Colorado?

Colorado could stop tourism marketing as budget writers look to slash $3 billion in spending

Tourism leaders worry about the massive economic impact of Colorado disappearing from the public eye as the Joint Budget Committee ponders the idea of the state marketing itself

Opinion: A sure but not simple path to Colorado’s economic recovery

Record spending, flat visitation suggest Colorado’s campaign for sustainable tourism is paying off

Surveys show Colorado is persuading spendthrift visitors to venture beyond the beaten tracks

“Welcome to Colorful Colorado,” but please take your selfie — safely — with one of these replica signs

A million travelers stop at welcome centers each year and too many of them risk life and limb getting photos taken near the iconic signs at the border