The Joint Budget committee recently recommended an 87% cut in the Colorado Tourism Office’s budget, and the reactions have been loud. As both a Colorado native, and the CEO of a ski company that does most of our business here in Colorado, I understand the importance of tourism (and have a lot on the line […]
Colorado Tourism Office
Posted inBusiness, COVID, News, Politics and Government
Colorado could stop tourism marketing as budget writers look to slash $3 billion in spending
Budget-slashing in the governor’s economic development office is calling for a sweeping reduction of Colorado’s tourism and marketing budget. The Joint Budget Committee is weighing an 87% cut to the $18.5 million Colorado Tourism Office budget as gambling revenue evaporates under COVID-19 closures. Nearly $15 million of the state’s tourism promotion fund comes from gambling […]
Posted inOpinion, Opinion Columns
Opinion: A sure but not simple path to Colorado’s economic recovery
Amidst the sadness of marking National Travel and Tourism Week during this global pandemic is a ray of hope pointing the way to economic recovery. Unlike the last two recessions, this one will not require unwinding the twisted schemes of either terrorists or greedy traders. This recovery hinges on reactivating consumer spending. The global economy […]
Posted inBusiness, Growth, News
Record spending, flat visitation suggest Colorado’s campaign for sustainable tourism is paying off
Travelers in Colorado set yet another record in 2018, but this time tourist spending eclipsed sheer numbers. Colorado Tourism Office research released Thursday shows Colorado travelers spent $22.3 billion in 2018, a nearly 7% increase over the previous year while overall visitation numbers remained flat. The numbers indicate the tourism office’s two-year campaign to lure […]
Posted inBusiness, Culture, News, Outdoors, Transportation
“Welcome to Colorful Colorado,” but please take your selfie — safely — with one of these replica signs
“Welcome to Colorful Colorado,” the big, wooden signs at Colorado’s borders tell travelers. For selfie snappers, change that to “Welcome, but…” Travelers are now being asked to head to the nearest visitor center where they can safely pose under a replica stateline sign: same rustic, big, brown ‘welcome’ hung from log frames exactly as it […]