The Colorado State Fair has lost money for 21 straight years and a state audit of the operation says it has not been managed strategically.
Colorado Public Radio reports the Colorado State Auditor’s Office found the fair’s deficits have averaged $4 million each year from 2014 to 2018.
The audit reports the Colorado State Fair Authority does not have a defined vision for its future, even though the organization paid $166,000 to a strategy consultant in 2017.
MORE: Read the audit.
The audit says the authority has no comprehensive marketing plan and no target audience despite spending $1.1 million per year on marketing.
Fair leaders agreed to most of the audit’s recommendations.
Fair manager Scott Stoller was hired in 2018 and says it is ready to start a “long, heavy process” of improvement.
This reporting is made possible by our members. You can directly support independent watchdog journalism in Colorado for as little as $5 a month. Start here: coloradosun.com/join
The latest from The Sun
- Ski Cooper’s expanded expert terrain, financial vibrancy reveals model for nonprofit ski area management
- The Witches of Manitou Springs: History, hysteria and wand-waving Wiccans behind a stubborn urban myth
- Electric-vehicle makers want to sell directly to Coloradans. Dealers say that’s a “solution in search of a problem.”
- Silverman: Under Colorado law, it matters a lot where you fall on an icy sidewalk
- Two snowbikers die in avalanche north of Vail; danger rises as storm hits mountains