The e-commerce giant is still working with brands and businesses targeted in lawsuits for using the word “backcountry,” including by supporting scholarships for avalanche education and guide training
Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacleJason Blevins Outdoors Primary category in which blog post is published
Backcountry.com fires its attorneys, partners with company it targeted in trademark lawsuit as CEO vows to make amendsJason Blevins Outdoors Primary category in which blog post is published
Backcountry.com breaks its silence amid trademark lawsuit controversy to apologize and say “we made a mistake”
Backcountry.com CEO Jonathan Nielsen wrote in an open letter that the retailer’s attempts to protect its brand “were not consistent with our values.” Not everyone is buying it.
Backcountry.com faces boycotts, social media backlash over trademark lawsuits. But the company remains mum.
Backcountry.com’s legal disputes are even broader than originally thought. One Colorado gearmaker is trying to take cover by buying wildsnow.com, the snowsports blog founded by the guy who coined the term “backcountry” back in the 80s
The online retailer has filed dozens of lawsuits against makers of skis and pants -- and even Backcountry Babes, an avalanche safety course