Park City, Utah -based mega e-tailer Backcountry.com is best known for online sales, but it also has a brick and mortar store iin the corner of its massive order fulfillment warehouse in Salt Lake City. (Ed Kosmicki, Special to The Colorado Sun)

Backcountry.com breaks its silence amid trademark lawsuit controversy to apologize and say “we made a mistake”

Backcountry.com CEO Jonathan Nielsen wrote in an open letter that the retailer’s attempts to protect its brand “were not consistent with our values.” Not everyone is buying it.

Outdoors Primary category in which blog post is published
Outdoors Primary category in which blog post is published

Jake Burton Carpenter, a snowboarder first and foremost, leaves Colorado legacy of community and persistence

Colorado ski resorts lined up against snowboarding even after Jake Burton Carpenter persuaded Berthoud Pass to open to athletes "surfing" the snow in 1978.

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Polis rules out ordering attorney general’s investigation into fatal police shooting of De’Von Bailey

Gov. Jared Polis had earlier called for an independent review of the shooting and met with Bailey’s family, but stopped short of using his power to order the attorney general to investigate.

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Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle

"They do want to turn this around," says owner of avalanche educators sued by Backcountry.com over trademark she held.