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Lobbyists gather in the room immediately outside the doors to the state House chamber at the Colorado Capitol early in the 2020 legislative session. (Jesse Paul, The Colorado Sun)

This story is a collaboration between the Colorado Sun and Chalkbeat.

When she was a brand-new legislator besieged by lobbyists, state Sen. Rachel Zenzinger felt a tap on the shoulder from a man telling her she was late for her next committee. The Arvada Democrat rushed to the elevator and the man accompanied her all the way to the committee room, securing several minutes of one-on-one time to make the case for his client’s bill. 

When Zenzinger pushed open the door to the committee hearing room, there was no one else there. The meeting wasn’t even close to starting.

Now that Zenzinger serves as chair of the Senate Education Committee, education lobbyists don’t have to use creative tactics to get her attention. She meets weekly with key players ranging from Colorado Education Association to Democrats for Education Reform to go over upcoming bills and hear their concerns. 

Education interests spent more than $20.5 million to lobby state government from July 2015 through March this year. About half of that came from public universities, school districts and other government education entities spending public money to influence education policy and funding.

Teachers unions and groups representing school administrators, school boards and rural districts also invested in lobbying the General Assembly. So did private companies and groups representing charter schools and private schools.

Education represents the second largest lobbying interest at the Capitol, though the No. 1 lobbying interest, health care, spends roughly twice as much. There’s a lot at stake: Education — K-12 and higher ed — takes up about 45% of the general fund budget, yet Colorado still spends far less on education than other states. 

In Colorado’s Taxpayer’s Bill of Rights-constrained fiscal environment, education interests jockey against each other to snag larger slices of a small pie. In a state that has been at the forefront of education reform and the testing wars, there is also a constant push and pull among districts, unions, charters and advocacy groups over school choice, governance and the role of high-stakes testing. 

And school districts fight hard to preserve local control, pushing back against proposals that parents and advocacy groups hope will improve education, but that district leaders see as unfunded mandates that don’t respect their expertise.

“There’s that old saying that if you’re not at the table, you’re on the menu, so I expect that institutions feel it’s necessary to have a lobbying presence at the Capitol in order to advance their issues,” said state Sen. Dominick Moreno, chair of the Joint Budget Committee.

It’s rare that lobbyists change votes, Moreno said, but they often are successful at changing bills. That can lead, for better or worse, to watered-down policies, he said. 

“I do think that that’s where lobbyists are more effective, perhaps not actively engaging in passing an issue but in getting the concerns of their clients addressed in legislation,” he said.

Interests focused primarily on preschool through high school spent $12.7 million over the past five-plus years, according to a Chalkbeat/Colorado Sun analysis of lobbying disclosures filed with the Colorado Secretary of State. Higher education groups spent $7.8 million on lobbying during the same period. But several higher education organizations dominate the list of top individual education spenders on lobbying.

MORE: Read more education coverage from The Colorado Sun.

Many education lobbying organizations described their roles similarly: to provide information and help legislators understand the potential impact of the bills they’re working on, to bring up problems their members are experiencing and work to solve them. 

Good lobbying, they said, is built on relationships and trust. Things can move quickly at the Capitol and it’s critical to have someone in the building who knows the issues and knows the players.

“Having someone there who can be responsive at a moment’s notice and also to answer specific questions about charter schools is really valuable,” said Dan Schaller of the Colorado League of Charter Schools, the fourth-largest spender on K-12 lobbying. “We continue to hear a lot of myths and misinformation.”

The organizations that lobby on education issues say they play a vital role in helping policymakers understand how legislation will play out in the classroom. They represent the public interest as they see it.

Lobbyists gather outside the state Senate chambers at the Colorado Capitol in Denver on Feb. 22, 2019. (Jesse Paul, The Colorado Sun)

But parent and community groups say it’s a constant struggle to get their voices heard above those with better access. This matters because who has a seat at the table shapes what bills get passed and ultimately how students are educated.

“These lobbyists are seen as education policy experts, but we as parents have a boots-on-the-ground perspective that the lobbyists don’t have and that perspective is sometimes drowned out,” said Lindsay Drakos, a member of COKID, a parent organization that wants to see universal dyslexia screening and improvements to reading instruction.

Higher education spends on the budget battle

The biggest individual spenders on education lobbying are the state’s public colleges and universities, led by the University of Colorado system and the Colorado Community College System. 

Without the network of advocacy organizations found in K-12, higher education institutions mostly lobby for themselves — and much of that effort is directed at the Joint Budget Committee. 

Tuition costs have skyrocketed at Colorado’s public colleges and universities as repeated state budget cuts shifted costs to families. Unlike K-12, there is no state requirement to fund higher ed, making each year a fresh new fight for scarce dollars. 

“State funding and tuition are directly related,” said Todd Saliman, senior vice president for strategy, government relations and chief financial officer for the University of Colorado system. “And it is our job to explain the connection and tell them what impact their decisions have on students.”

Smaller regional colleges don’t have the research dollars and out of state students that bolster the CU system’s $4.5 billion budget. This means they are even more dependent on the state budget and thus are well-represented among the top lobbying interests. These schools also depend on lawmakers to fund long-delayed capital projects. 

“It’s really a question of diminishing returns because every institution has lobbyists, and they’re all really just kind of advocating for their own slice of the pie,” Moreno said.

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But there are also larger issues in play. Zenzinger, who previously served on the Joint Budget Committee, recalls a “very helpful” conversation with a lobbyist for the University of Northern Colorado that eventually led to a new statewide higher ed funding formula. It distributes state money based on the type of students colleges serve, rather than just overall enrollment, sending more money to UNC and other regional schools and community colleges.

This year, higher ed groups are lobbying to make the SAT and ACT optional for college admissions and to grant in-state tuition to Native American students from tribes with historic ties to Colorado. 

The Colorado Community College System has advocated for phasing out remedial education at its 38 campuses, giving up a source of tuition dollars, because officials believed they had a better way to get students through introductory courses, as well as for the creation of a bachelor’s of science in nursing. It took significant lobbying to explain to lawmakers why the new nursing program would address critical nursing shortages in the field. 

Peakview School, shown here in a March 23, 2021 photo, is a Preschool through Eighth grade school in Walsenburg, Colo. According to the schoolÕs website, enrollment is approximately at 330.(Mike Sweeney, Special to The Colorado Sun)

Having lobbyists at the Capitol gives public colleges and universities a direct line to lawmakers, a point person who can answer questions or point out problems with a proposal. 

“We want legislators to understand the comprehensive role we play in both the academic and career tech ed side,” said Colorado Community College System President Joe Garcia, who also served as lieutenant governor and director of the Colorado Department of Higher Education. .

K-12 interests compete on policy and money

The Colorado Education Association, a union representing classroom teachers and other school employees including bus drivers and cafeteria workers, leads the pack on K-12 lobbying. 

“Our lobbying numbers are backed by the 39,000 educators who do the day-in, day-out work of educating students. We’re not some corporate hedge fund,” said Amie Baca-Oehlert, president of the CEA. “We’re lifting up the voice of educators so that their voice is represented as policy plays out.”

CEA has a political director and two dedicated lobbyists, their salaries covered by member dues. Baca-Oehlert and Vice President Kevin Vick testify frequently on legislation, but that work is not included in the union’s lobbying reports. CEA also organizes lobbying days in which hundreds of teachers come to Capitol in #RedforEd T-shirts to talk about teacher pay, pension protections, testing and mental health support for schools. 

Who is a registered lobbyist?

The Colorado Sun and Chalkbeat analyzed data reported to and provided by the Colorado Secretary of State’s Office on lobbying at the General Assembly and state government. Colorado law requires lobbyists to file monthly reports on who their clients are and the income they receive from those clients. Volunteers who aren’t paid to lobby are required to register with the legislature, though some also register with the Secretary of State.

But reporting varies. Some organization’s directors register as lobbyists, such as Luke Ragland of the conservative advocacy group Ready Colorado. More often, executive directors and presidents, such as Amie Baca-Oehlert of the Colorado Education Association and Jen Walmer of Democrats for Education Reform do not, though they often testify before committees.

The Colorado Children’s Campaign was included in the analysis because K-12 is a key focus of the nonprofit, though it also lobbies on health care and other social issues.

Also not accounted for in lobbying reports are the governor’s legislative liaisons, who play an active role in shaping policy, especially on controversial education issues like testing and teacher evaluation.

Search this chart for more information on education lobbying.

The union isn’t always successful — members were unhappy with a 2018 compromise to shore up the pension system, and a major revision of the teacher evaluation system hasn’t moved forward — but CEA has blocked efforts to link teacher pay to performance and kept education at the forefront of budget discussions.

Other top spenders include K-12 Inc., a for-profit online education company, the Colorado Association of School Executives, which represents district administrators and by extension school districts themselves, the charter league and the Colorado Department of Education.

Every state agency has a legislative liaison that helps lawmakers get information they need from the department and helps staff stay informed about developments at the Capitol, said state education department spokesperson Dana Smith. CDE’s legislative liaison is a contract lobbyist, Jennifer Mello, rather than a state employee.

“It’s an incredible amount of work,” Smith said. “We think we get really good value out of hiring someone with expertise and relationships rather than having a dedicated staff person.”

CDE’s lobbyist also represents the State Board of Education, a separately elected body charged with implementing education policy set by the legislature. State Board interests at the Capitol range from making technical fixes to the state accountability system to reining in the growth of grant programs that cost time and money to administer. When legislators proposed doing away with standardized testing this year, the State Board defended the value of standardized testing. 

The Colorado Association of School Executives represents 2,300 school superintendents, principals, business officers and other administrators. CASE offers training and other resources, but lobbying is a key function. 

“If there is a conversation that becomes a bill that becomes a law, our members want to know we were part of the conversation and shaped the outcome,” said Bret Miles, executive director of CASE. 

The group argues for more money for education, defends district autonomy and pushes back against anything it sees as an unfunded mandate. That sometimes places CASE and other groups that represent districts in opposition to legislation aiming to expand services for students, though Miles said the group tries hard to find compromises. 

Schaller, of the Colorado League of Charter Schools, said his members have similar expectations on the issues that affect them, whether that’s finding buildings, getting a share of money from voter-approved tax increases, or preserving appeal rights when they disagree with a school board decision.

Much of the money that fuels K-12 lobbying ultimately comes from taxpayers. Some superintendents have their CASE dues covered by their districts as part of their contracts and some charter schools use state-provided operating dollars to pay their charter league dues.

The Colorado Capitol in Denver is pictured during the first day of the General Assembly’s 73rd regular legislative session on Jan. 13, 2021. (Andy Colwell, Special to The Colorado Sun)

Many large school districts have their own lobbyists, with the suburban Cherry Creek School District, which did not respond to an interview request, leading in spending. School districts also join groups like the Colorado Rural Schools Alliance or the Opportunity Coalition, which represents high-poverty districts, to advocate for their particular interests. 

The Cañon City school district in southern Colorado pays about $9,000 a year to belong to three lobbying groups. Superintendent George Welsh said it was initially a hard sell to get his school board to agree. But the dues more than pay for themselves. 

The district received $550,000 this year in sustainability dollars — extra funding secured by the Rural Schools Alliance. The Opportunity Coalition, meanwhile, makes sure high-poverty districts get priority for many state education grants. 

“If you are able to hire an excellent lobbyist, you are more likely to get things steered your way,” Welsh said.

Denver Public Schools is another top spender among school districts. With the unusual combination of high property wealth, many students in poverty and a historically close relationship with charter schools, the district sometimes disagrees with positions taken by CASE or finds itself defending unique interests. 

For example, Denver is the only district in the state to benefit from an obscure aspect of the 1994 school finance formula, the concentration factor, which increases per-pupil spending for students in poverty by 36% in districts where more than 50,000 students qualify for free lunch.

“Why is that in there? DPS had a damn good lobbyist,” said Anne Barkis, a lobbyist for Denver and the Opportunity Coalition. 

How it works

The best represented education interests at the Capitol have regular meetings with lawmakers. Zenzinger meets every Monday with groups that represent districts, school boards and teachers unions and every Wednesday with advocacy groups that support school choice and school accountability, alongside charter groups and business coalitions interested in education.

They go over upcoming bills and talk about concerns and possible amendments. Zenzinger says she doesn’t put education lobbyists in the same camp with those representing business interests. Instead, she sees them as bringing valuable knowledge from the front lines of education.

When it comes to what can and can’t get passed at the legislature, it can be hard to separate the influence of lobbying from philosophical alignment between legislators and education groups that contribute to candidates. 

State Sen. Paul Lundeen, a Monument Republican who often finds himself on the losing side of education policy debates because his party is in the minority, described CEA as one of the most powerful forces at the Capitol. That’s not because of lobbying, but because they help Democrats maintain their majorities.

“They spend time and money influencing what the body looks like,” he said.

There are also close personal connections between education interests and state government. Saliman, of the CU system, previously served in the legislature. Mark Ferrandino, until recently Denver Public Schools’ chief financial officer, is a former speaker of the House. Brandon Shaffer, government affairs director for the St. Vrain Valley School District, is a former Senate president. 

All the things that make lobbying work for insiders can make it hard for outsiders to navigate the political process. 

Private lobbying

The College Board, which administers the SAT and Advanced Placement tests; K12 Inc., one of the nation’s largest for-profit providers of online education; Pearson, which provides Colorado’s K-8 standardized test; and a number of other curriculum and testing companies all are major spenders on education lobbying. 

Colorado spends $24 million a year to administer standardized tests and districts spend millions more on curriculum and testing.

The College Board and Pearson both responded to interview requests with prepared statements saying that they advocate for policies that help students, with the College Board noting its lobbyist works in two other states and Pearson noting it doesn’t make campaign contributions to candidates, leaving lobbying the main way it tries to shape policy.

“In recent years, more Colorado students are earning college credit through Advanced Placement, getting connected to scholarships, and accessing free college application fee waivers,” the College Board said. 

Jeff Kwitowski, vice president of public affairs for K12 Inc., which operates three schools in Colorado and provides programming to many others, said the company has an interest in how the state regulates online schools but a lot of effort also goes to coordinating between state regulators and schools to make sure they’re in compliance. 

The abrupt switch to remote learning last year presented new lobbying needs for K12 Inc. 

“We wanted to differentiate between the experience of online schools and how they operate,” he said, “versus the experience of emergency online learning that was failing.”

“The lobbyists are there every day at the Capitol and they have established relationships with legislators and that is their job and they are paid to do it,” Drakos, of COKID, said. “Just the mere fact that we can’t be there every day puts us at a disadvantage. We have jobs and businesses — and kids who need to be tutored because they’re not getting what they need at school.”

COKID didn’t start out with a lobbyist. They now have pro bono representation from Sewald Hanfling, a helpful free benefit, but not the same as a full-time advocate. Almost four years after they first pitched lawmakers on the idea of universal screening for dyslexia, something that exists in more than 30 other states, legislation still hasn’t been introduced. 

Keri Smith, a representative of Padres & Jóvenes Unidos, which works with parents and students of color in Denver and other districts, said that for many years, the group’s ideas about school discipline reform were not welcome at the Capitol. 

The group has had legislative successes, including expanding free breakfast and lunch and ending zero tolerance policies, but it still doesn’t get the kind of standing meetings that more established groups do. 

And when Padres pivoted into emergency response mode to help their families through the pandemic, they lost ground at the legislature just by not being as present, Smith said. Their major priority this year — a school discipline overhaul — collapsed in the face of fierce opposition from law enforcement and concern from some education groups.

“Nobody is reaching out to community organizations to have those power-building conversations,” Smith said. “They want our community there for testimony, for quotes, but when it comes to sitting at the decision-making table, it is a hard fought battle.”

Sandra Fish

Special to The Colorado Sun Twitter: @fishnette

Jason Gonzales, Chalkbeat Colorado

Twitter: @ByJasonGonzales

Erica Meltzer, Chalkbeat

Bureau Chief — Chalkbeat Colorado Email: