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Jonathan Nielsen

Jonathan Nielsen

Backcountry.com mostly delivering on reparations one year after trademark bullying

The e-commerce giant is still working with brands and businesses targeted in lawsuits for using the word “backcountry,” including by supporting scholarships for avalanche education and guide training

Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle

"They do want to turn this around," says owner of avalanche educators sued by Backcountry.com over trademark she held.

Backcountry.com fires its attorneys, partners with company it targeted in trademark lawsuit as CEO vows to make amends

But the company isn’t withdrawing 50+ requests that the U.S. Patent and Trademark office cancel the trademarks of other companies, Backcountry.com CEO Jonathan Nielsen said in an interview with The Sun.

Backcountry.com breaks its silence amid trademark lawsuit controversy to apologize and say “we made a mistake”

Backcountry.com CEO Jonathan Nielsen wrote in an open letter that the retailer’s attempts to protect its brand “were not consistent with our values.” Not everyone is buying it.