Emily Hargraves last year was certain she was going to close Backcountry Babes, her 22-year-old business. Backcountry.com was suing her in federal court because she had secured a trademark for her company, which offers tours, clinics and avalanche training for women. When news broke last November that the e-commerce giant had for several years been […]
Jonathan Nielsen
Posted inBusiness, Coloradans, Environment, News, Outdoors
Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle
It’s been two weeks since Backcountry.com CEO Jonathan Nielsen apologized for his company’s aggressive trademark actions and promised to make amends to the long list of business owners targeted by his now-fired trademark attorneys. And one by one, Nielsen is meeting with entrepreneurs and making things right, reaching deals that partner the e-tailing giant with […]
Posted inBusiness, News, Outdoors
Backcountry.com fires its attorneys, partners with company it targeted in trademark lawsuit as CEO vows to make amends
Backcountry.com is not just dropping the remaining lawsuit targeting small business owner David Ollila for using the word “backcountry” in his ski company’s name. The Utah e-tailing giant — under fire after a week of news outlining aggressive legal actions against dozens of business owners who trademarked the word “backcountry” in their name — is […]
Posted inBusiness, News, Outdoors
Backcountry.com breaks its silence amid trademark lawsuit controversy to apologize and say “we made a mistake”
Backcountry.com finally spoke on Wednesday, almost a week after a social media firestorm ignited by news the online retailer has been suing small business owners who used the word “backcountry” in their business names. “We have heard your feedback and concerns and understand we fumbled in how we pursued trademark claims recently,” Backcountry.com CEO Jonathan […]