STEAMBOAT SPRINGS — When Smartwool announced plans to leave its founding headquarters for Denver in 2018 it left a lot of people scratching their heads. Not from the company’s merino wool, but for the conundrum it created for its workers in this thriving but remote corner of Colorado. Cue the Clash tune: “Should I Stay […]
VF Corp
Posted inOpinion, Opinion Columns
Opinion: COVID-19 showed us how much we need our public lands. Now we need to step up for them.
Nearly one year into the COVID-19 pandemic, we continue to feel the enormity of its toll on public health and disruptions in our daily routines. We are living in a new normal of face masks, social distancing, remote school and work, Amazon deliveries, and takeout meals. As we anticipate the promise of vaccines now being […]
Posted inBusiness, News
Denver-based VF Corp adds NYC’s Supreme to its slick brand roster
By Michelle Chapman, The Associated Press The company that owns niche brands like The North Face and Vans is adding to that portfolio with Supreme, a slick streetwear fashion brand. VF Corp. had already been organizing collaborations between Supreme and its Vans, The North Face and Timberland brands. Terms of the acquisition were not disclosed […]
Posted inBusiness, News, Outdoors, Outsider
The Colorado Classic has world-class cyclists, big parties and four days to prove it can survive
AVON — The best women cyclists in the world are on course. Live racing video is streaming. The host cities are throwing parties. The events are stacked deep. Equity for women is the hottest topic in sports Now the question is whether Coloradans will line up to support not just the Colorado Classic’s new strategy […]
Posted inBusiness, Coloradans, News, Outdoors, Politics and Government
Luis Benitez leaving outdoor recreation office he built to work for outdoor juggernaut VF Corp
Luis Benitez is leaving the Colorado Outdoor Recreation Industry Office after almost four years directing the country’s second-ever office of its kind and establishing the state as the epicenter of the outdoor industry. The mountaineer and former Town of Eagle trustee who united Colorado’s diverse outdoor community, helped land the Outdoor Retailer trade shows, lured […]
Posted inBusiness, Culture, News, Outdoors
Women-only Colorado Classic picks up big sponsor, giving the race financial stability and long-term viability
VF Corp hasn’t officially moved to town, but the giant outdoor gear company has signed on as a title sponsor of the women-only Colorado Classic bike race, signaling its commitment to playing a key role in its new community. The two-year deal announced Wednesday also puts the race on firmer financial footing than its predecessor, […]
Posted inBusiness, Growth, News, Outdoors, Politics and Government
As VF Corp. moves its HQ to downtown Denver, CEO vows to repay $27 million in tax incentives with donations
The 70,000-employee VF Corp. on Tuesday said it would take over a 10-story LoDo building to anchor its North Face, Smartwool, JanSport, Altra and Eagle Creek brands in Denver. The company, which last month revealed it was relocating from Greensboro, North Carolina, has inked a 12-year deal for the entire building at 1551 Wewatta St., […]