Sarah Hay arrived in Aspen in March, only to find resorts dormant. She tried hiking up Aspen Mountain with her snowboard, but didn’t make it far. This season, she’s ready. She was at the Cripple Creek Backcountry gear shop in Aspen Highlands recently when she heard the manager say they were down to just one […]
Weston Backcountry
Posted inBusiness, News, Newsletters, Outdoors, Outsider
Backcountry.com mostly delivering on reparations one year after trademark bullying
Emily Hargraves last year was certain she was going to close Backcountry Babes, her 22-year-old business. Backcountry.com was suing her in federal court because she had secured a trademark for her company, which offers tours, clinics and avalanche training for women. When news broke last November that the e-commerce giant had for several years been […]
Posted inBusiness, Coloradans, Environment, News, Outdoors
Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle
It’s been two weeks since Backcountry.com CEO Jonathan Nielsen apologized for his company’s aggressive trademark actions and promised to make amends to the long list of business owners targeted by his now-fired trademark attorneys. And one by one, Nielsen is meeting with entrepreneurs and making things right, reaching deals that partner the e-tailing giant with […]