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Weston Backcountry

Weston Backcountry

Backcountry gear is scarce in Colorado as skiers hedge against another disrupted downhill season

Record-level purchases of alpine touring skis, splitboards and avalanche safety equipment leave gear makers wondering why they slashed their budgets last spring when the pandemic shutdown happened.

Backcountry.com mostly delivering on reparations one year after trademark bullying

The e-commerce giant is still working with brands and businesses targeted in lawsuits for using the word “backcountry,” including by supporting scholarships for avalanche education and guide training

Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle

"They do want to turn this around," says owner of avalanche educators sued by Backcountry.com over trademark she held.