Posted inClimate, News

Can Copper Mountain do something about climate change using its own slopes? 

Ski area officials in the West know they will lose up to 25% more of their snowpack between now and 2050, after suffering through 20% losses already in a decadeslong drought.  Through snowmaking from local river water and isolated geographic luck, Colorado ski areas have managed so far to avoid devastating impacts from climate change […]

Posted inBusiness, News, Outdoors

Q&A: Alterra CEO Rusty Gregory steps back and reflects on next generation of ski resort bosses

The U.S. ski industry was forged by soldiers. We all know the story about 10th Mountain vets returning from war with visions of ski runs and chairlifts that would spark dozens of American resorts. Innovators who worked every job at the ski area took the reins from those soldiers, creating even more lifts, better grooming […]

Posted inNews, Outdoors, Outsider

Colorado’s independent ski areas are thriving in the shadow of dueling, consolidating resort giants

In the shadow of battling behemoths, smaller, independent ski areas are thriving.  “It’s not just that the big areas are crowded and skiers want to escape crowds,” said Bob Nicolls, the owner of Monarch ski area, which saw record visitation in 2021-22, with income for the ski area climbing 20% above the previous season. “I […]

Posted inBusiness, News, Outdoors

Vail Resorts promises $175 million more for employees, bumps starting pay to $20 an hour

Vail Resorts will spend $175 million more a year on employees, increasing pay by more than 30% after a grueling season that saw North America’s largest resort operator vilified as it struggled to open chairs and handle crowds.  Kirsten Lynch celebrated her 100th day as CEO of Vail Resorts this week, marking what was likely […]