Mark and Alison Drucker co-founded First Ascent in 2014 and brewed up instant coffee four years later. Their product is now headed to the International Space Station at the request of an astronaut.
REI
Posted inBusiness, Coloradans, Environment, News, Outdoors
Colorado’s outdoor industry knows it could be much more inclusive. Here’s how it plans to get everyone outside.
Michael Mojica was up for anything, so when a neighbor asked if he wanted to climb a 14er, a surefire induction for any new Colorado resident, he agreed to it. “Sure,” the transplanted Texan replied. “What’s a 14er?” A few days later, Mojica topped out on the summit of Mount Yale. His eyes blurred with […]
Posted inBusiness, News, Outdoors
Patagonia, REI, others threaten to boycott Outdoor Retailer if it moves back to Salt Lake City
An environmental conservation group and two dozen outdoor recreation companies, including Patagonia, REI and The North Face, announced Monday they would boycott the Outdoor Retailer trade show if it’s moved from Denver back to Salt Lake City, accusing Utah’s leaders of trying to chip away at protections for national monuments and public lands. The Conservation […]