LEADVILLE — Vanessa Saldivar was 5 when her father hiked her up the bunny slope at Mt. Hood Skibowl in Oregon. She didn’t have a fancy jacket. She used socks as mittens. Her dad gave her a nudge. And she was hooked. “All these barriers just broke down in that moment,” said the new executive […]
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Posted inBusiness, Coloradans, News, Outdoors
Ski Cooper’s expanded expert terrain, financial vibrancy reveal model for nonprofit ski area management
TENNESSEE PASS — In the shadow of clashing giants that are transforming the ski resort industry, the publicly owned, non-profit Ski Cooper ski area is thriving. Skier visits have set records for many years in a row, even in seasons when state and national visits decline. Same for total revenue and net income. Income per […]
Posted inBusiness, Environment, Health, News, Outdoors
Nearly half of Americans didn’t go outside to recreate in 2018. That has the outdoor industry worried.
For the glass-half-full crowd that makes up the outdoor industry, the results of the latest outdoor participation survey are sobering. Outdoor businesses need people to get outside, but almost half of Americans don’t venture outdoors to play. The steady decline in participation threatens not just the bottom line but the outdoor industry’s mission to collectively […]