Vail Resorts will limit the number of high-dollar, walk-up daily lift tickets sold every day of the coming ski season. The cap does not apply to season pass holders, skiers taking lessons or employees. The cap, a company statement said, is about “our guests’ experience at our resorts.” Walk-up day tickets — which cost more […]
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A new strategy in the season ski pass war: medical insurance policies
The season-pass war that has reshaped the resort industry in recent years is getting a new tactic: injury insurance. Telluride ski area has partnered with Spot, a startup insurance provider to offer $25,000 insurance policies for skiers injured on the mountain. The no-deductible Spot insurance coverage will be included in the price of every lift […]
Colorado ski resort operators turbo-charged technology last season, and many of the upgrades are here to stay
For many years, resort captains have been slow and steady with investment in technology. The behind-the-scenes stuff — wireless networks, point-of-sale and lodging reservation systems, online ticket sales — typically was overshadowed by flashy projects involving new chairlifts and terrain. The coronavirus turbo-charged ski resort interest in decidedly unsexy technology, which is now a top […]
First-ever backcountry ski area opens next month outside Kremmling
The country’s first human-powered ski area opens next month near Kremmling. Erik Lambert and Jeff Woodward and their Bluebird Backcountry project are developing a lift-free backcountry ski area on 1,500 acres of private land flanking Whiteley Peak, the prominent volcanic plug on the southern end of the Rabbit Ears range. The pair of entrepreneurs have […]