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Kirsten Lynch

Kirsten Lynch
Kirsten Lynch

Vail Resorts offers end-of-season bonus as ski areas struggle through labor crisis

Ski resorts are struggling with COVID-ravaged workforces and swelling crowds. Vail Resorts promises workers a $2-an-hour bonus as it weathers a labor crisis, a potential strike by Park City ski patrollers and a declining stock price.

Outdoors

Vail Resorts sold 2.1 million Epic Passes for 2021-22 season after cutting prices by 20%

Resort operator reports a 76% increase in pass sales from 2019-20, which is about 900,000 more tickets and passes purchased in advance.

Outdoors

Vail Resorts names its first female CEO as longtime chief steps back

Kirsten Lynch, Vail Resorts’ chief marketing officer for a decade, will take over from Rob Katz on Nov. 1

Outdoors