The largest resort operator in North America reported a record 17.3 million skier visits and $2.5 billion in revenue for its fiscal 2022
Kirsten Lynch
Posted inNews
Colorado ski areas set a new visitor record during the 2021-22 ski season
The ski industry has bounced back from COVID. Vail Resorts made $372.6 million in February, March and April this year. That’s about $100 million more than the same quarter last year, $220 million more than the same three months in 2020 and $80 million more in net income than the company reported for those critical […]
Posted inBusiness, News, Outdoors
Vail Resorts promises $175 million more for employees, bumps starting pay to $20 an hour
Vail Resorts will spend $175 million more a year on employees, increasing pay by more than 30% after a grueling season that saw North America’s largest resort operator vilified as it struggled to open chairs and handle crowds. Kirsten Lynch celebrated her 100th day as CEO of Vail Resorts this week, marking what was likely […]
Posted inNews, Outdoors
Vail Resorts offers end-of-season bonus as ski areas struggle through labor crisis
Jeremy Rubingh, a documentary filmmaker who focuses on climate and public lands issues, spent about 10 minutes on his phone after Christmas writing an angry screed against Vail Resorts and the company’s struggle to open terrain at the Stevens Pass ski area in Washington state. “When I posted it online, I thought ‘I don’t know, […]
Posted inNews, Outdoors
Vail Resorts sold 2.1 million Epic Passes for 2021-22 season after cutting prices by 20%
Vail Resorts’ decision to cut the price of its Epic Passes by 20% spurred 2.1 million skiers to buy the passes, which range from early purchased day tickets to unrestricted, season-long access. That’s a 700,000 bump in passes from 2020-21 and 900,000 more than than the 2019-20 season. The company on Thursday reported its earnings […]
Posted inBusiness, News, Outdoors
Vail Resorts names its first female CEO as longtime chief steps back
Kirsten Lynch, Vail Resorts’ chief marketing officer for a decade, will become the company’s CEO on Nov. 1. The first woman to lead the resort giant, she will take over from Rob Katz, who will become executive chairman of the board, the Broomfield-based company said Tuesday. Lynch also will be on the board. Katz on […]