Bode Miller is one of the producers behind “The Paradise Paradox,” rolling out across Colorado now.
Alterra Mountain Co
Posted inOutdoors
Alterra Mountain Co. goes big — bigger than Vail — on a Utah resort for skiers only
Plan for $3.2 billion Deer Valley expansion includes 3,700 new acres of ski terrain plus a village built by the developer of posh New York City residential towers
Posted inOutdoors
Resort operator turns to Colorado Mountain College to train much-needed next generation of lift mechanics
The company, whose resorts include Steamboat, partnered with Colorado Mountain College to get lift mechanics swiftly trained in the cornerstone job of all ski resorts
Posted inBusiness
How to retain resort employees? Colorado ski areas are building workforce housing — at the resorts
Like nearly every Colorado ski hill, Winter Park needed big money to help fix its employee housing problem. Enter its deep pocketed operator, Alterra, with a blueprint others can follow.
Posted inOutdoors
Alterra Mountain Co. settles class-action Ikon Pass lawsuit over ski area shutdowns in 2020
Ski resort operator will pay $17.5 million to Ikon Pass skiers — and $2.9 million to lawyers — who sued the company over the pandemic-shortened season
Posted inOutdoors
Vail Resorts sees uptick in skier traffic over last year’s record showing — but not in Colorado
The company’s five resorts here are seeing mellow traffic despite well-above-average snowpacks
Posted inOpinion Columns
Opinion: Is the Mountain Collab serious about climate change?
It sounds good on the surface, but is short on detail and feels more like public relations than meaningful policy.
Posted inOpinion Columns
Opinion: Climate change is the most critical business issue ski resorts face
Our 4 resort companies will speak with one voice to reduce climate and environmental degradation.
Posted inBusiness, News, Outdoors
Q&A: Alterra CEO Rusty Gregory steps back and reflects on next generation of ski resort bosses
The U.S. ski industry was forged by soldiers. We all know the story about 10th Mountain vets returning from war with visions of ski runs and chairlifts that would spark dozens of American resorts. Innovators who worked every job at the ski area took the reins from those soldiers, creating even more lifts, better grooming […]
Posted inNews, Outdoors
Record number of skier days at American resorts this year despite so-so snowfall
For decades, traffic to American ski resorts has relied on one thing: Snow. Big snowfall meant big business. But the busiest season ever in American skiing — 2021-22, with an all-time high of 61 million skier days — was not a remarkable snow year. The previous high points for national skier visits were set in […]