Posted inBusiness, News, Outdoors

Q&A: Alterra CEO Rusty Gregory steps back and reflects on next generation of ski resort bosses

The U.S. ski industry was forged by soldiers. We all know the story about 10th Mountain vets returning from war with visions of ski runs and chairlifts that would spark dozens of American resorts. Innovators who worked every job at the ski area took the reins from those soldiers, creating even more lifts, better grooming […]

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Colorado’s independent ski areas are thriving in the shadow of dueling, consolidating resort giants

In the shadow of battling behemoths, smaller, independent ski areas are thriving.  “It’s not just that the big areas are crowded and skiers want to escape crowds,” said Bob Nicolls, the owner of Monarch ski area, which saw record visitation in 2021-22, with income for the ski area climbing 20% above the previous season. “I […]

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Busier-than-ever year for Grand Junction chairlift maker reveals strength of nation’s resort industry

GRAND JUNCTION — The welders are happy to show their boss the final piece of what’s been a two-year project. The massive steel structure is ready for shipping to finish off the multi-year construction of one of the largest gondolas in the country, stretching between two resort villages at California’s Palisades Tahoe ski area.  “Check […]

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Snow may not be piling up at Colorado ski resorts this season, but anxiety sure is

It wasn’t that long ago that ski resort operators lost sleep over snowfall. Then they had to fret over once-in-a-lifetime protocols to limit the spread of contagion at their ski areas.  Now, the worries are stacked even deeper, with affordable housing, dwindling numbers of workers and ever-lengthening lift lines joining the perennial fretting over snow […]

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Colorado ski resorts are in an uphill battle for workers amid the historic labor shortage

As the first snow of the season covers the high country, Colorado’s ski resorts are starting their search for thousands of workers in what many say is an unprecedented labor crisis.  Housing continues to be the albatross for ski resort employers. It was a challenge before the pandemic. “But now it’s gone from ‘very difficult’ […]