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An illustration of a farmer in the field with a windmill and vegetable stand.
(Provided by Gigafact.)

The Colorado-founded Chipotle Mexican Grill says it made no changes to portions at any of its restaurants before rumors about smaller servings began going viral online.

The recent viral trend promotes the notion that customers could get bigger portions if they recorded line workers at the fast-casual restaurant making their bowls and burritos. But Chipotle Chief Executive Brian Niccol said in multiple interviews that customers should instead make a subtle, suggestive nod to a line worker spooning their food if they aren’t happy with their portion sizes.

The company has not issued an official statement on the social media trend, but it did post a TikTok video poking fun at it, suggesting all the cameras were turning its workers into celebrities. Chipotle did not respond to an email seeking comment.

This fact brief is responsive to conversations such as this one.

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References:

"The Rise And Fall Of Chipotle," Buzzfeed, June 11, 2024. Source link.

Chipotle reel, TikTok, May 24, 2024. Source Link.

Type of Story: Fact-Check

Checks a specific statement or set of statements asserted as fact.

Justin George is a 1995 graduate of Columbine High School. He has worked as a reporter at six news organizations including the Boulder Daily Camera, the Baltimore Sun and the Washington Post. Email him at justin@coloradosun.com