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Backcountry Nitro

Backcountry Nitro
Backcountry Nitro

Backcountry.com mostly delivering on reparations one year after trademark bullying

The e-commerce giant is still working with brands and businesses targeted in lawsuits for using the word “backcountry,” including by supporting scholarships for avalanche education and guide training

Outdoors

Stung by boycott movement, Backcountry.com CEO forging deals with businesses targeted in trademark debacle

"They do want to turn this around," says owner of avalanche educators sued by Backcountry.com over trademark she held.

Outdoors